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We may gather certain usage information like the number and frequency of visitors to the Site. This information may include which URL you just came from, which URL you next go to, what browser you are using, and your IP address. We only use such data in the aggregate so that it is not identifiable to any particular individual. Our collection and use of this aggregated data helps us determine how many of our customers use parts of the Site and to conduct internal research on our users' demographics, interests, and behavior to better understand and serve you.
This type of aggregated, non-personally identifiable information may also be collected by third parties that support our services. In addition, we may aggregate data and disclose such information in a non-personally identifiable manner to advertisers and other third parties for marketing and promotional purposes.
Users of the Site will also have the opportunity to provide CardCaddie Golf with certain personally identifiable information, including credit card information, and email address (collectively “Personal Data”). We seek such information to provide products and/or services that more closely reflect your preferences. In addition, we may use such Personal Data to improve our marketing and promotional efforts, to analyze usage of the Site, improve our content and product offerings, and customize our Site's content, layout, and services.
Our primary goal in collecting information via the Site is to provide you with a smooth, efficient, and customized experience. This allows us to provide features that most likely meet your needs, and to customize our service to make your experience easier. In operating the Site, we may collect certain personally identifiable data, as well as non-identifiable data, all as described further below.
“Cookies” are small files placed on your hard drive; each web site can send its own cookie to your browser if your browser preferences allow it. You can configure your browser to accept all cookies, reject all cookies, or notify you when a cookie is sent. (Each browser is different, so check the “Help” menu of your browser to learn how to change your cookie preferences.) You are always free to decline our cookies if your browser permits, although in that case you may not be able to use certain features on our Site and you may be required to re-enter your password more frequently during a session.
We may use Personal Data to contact you and deliver information to you via e-mail, instant messaging, or text messages on your mobile phone if you are a CardCaddie Golf customer. We also use this information to authenticate you when you connect to the server.
We may use third party service providers to facilitate our services and therefore we may provide some of your Personal Data directly to them. In addition, we employ other companies and individuals to perform functions on our behalf. Some examples include fulfilling orders, delivering packages, sending postal mail and email, removing repetitive information from customer lists, analyzing data, providing marketing assistance, processing credit card payments, and providing customer service. These service providers have access to Personal Data and may use it as needed to perform their functions, but may not use it for any other purpose, except that they may aggregate your Personal Data with similar information from other customers in a manner that does not personally identify you.
We may also offer our Service on a co-branded or jointly-marketed basis with certain third party business partners. In such case, your Personal Data will be shared with such third party business partners.
CardCaddie Golf cooperates with law enforcement inquiries, as well as other third parties, to enforce laws, such as intellectual property rights, fraud and other rights. We can (and you authorize us to) disclose any information about you to law enforcement or other government officials as we, at our sole discretion, believe necessary or appropriate, to respond to claims or legal process, to protect the property of CardCaddie Golf or the safety of its employees or others, to investigate fraud, intellectual property infringements, or other activity that is or may be illegal or may expose us or you to liability.
CardCaddie Golf uses standard industry practices to safeguard the confidentiality of your Personal Data. We employ security techniques to protect such data from unauthorized access by users inside and outside the company.